In 2007, a new
entertainment-focused platform was launched in the Brazilian market: Facebook.
Like any digital innovation, it offered advantages over its competitors and
naturally gained ground. Over time, other applications joined it, and social
privacy became a public issue. The competition between modern means of
communication—phone, photos, videos, etc.—has reached a disturbing point. It's
not a link between a specific age group: young people, adults, and the lively
elderly are also adapting and indulging in digital pleasures. It's undeniable
that it's an important medium for today. With it, one can integrate with planet,
without leaving home. The flexibility with which it allows the sending of
images, audio, and videos makes Facebook, like other electronic channels,
windows that allow us to explore the world. Through them, it's possible to know
what lies beyond the mountains and the seas; all continents interact, and
there's no longer any reason to feel isolated. Just create an account, and all
the mysteries and secrets of humanity can be at your fingertips, with a click.
But it's not all positive. For full use, there are rules that users accept,
and these allow the managing company to access and analyze content in transit.
This occurred due to the misuse of these platforms, where fake news is spread
with the same intensity as real news. Consider the rigor with which the
administrators recently imposed themselves, hiding "news" sent by
global authorities. After realizing that "fakes" were harmful in
election campaigns and continued to undermine the conduct of good people, the
providers admit that, if necessary, they apply a critical eye to the post to
prevent this harm from spreading. guiding, but respecting the universal right
of expression in democratic countries.
All users must
be mindful of the content they post. Responsibility for their posts lies with
each user; therefore, once published, the users they indicated will have full
access to their private details revealed in the files, texts, and subtexts; not
to mention hackers who scour posts for topics and data that interest them. If
the option is public, everyone who accesses the platform will have access to
their documents, photos, and the like, and these reveal the entire
psychological context of the author. The articles, in general, aim to
entertain, reminisce, express opinions, or feed the ego. The tool is the bridge
between the people and their contacts; for the masses, a high number of likes
is truly good.
The importance
of social media in life, among other things, is evident when someone seeks
membership in a social organization or in a job interview. One of the items
asked is whether the candidate uses social media; why? Through social media,
analysts identify the forces that drive the user, such as sadness, anxiety,
political aptitude, leadership, or boredom. What words fail to express, their
continuous posts clearly demonstrate to researchers. Their actions and
reactions confidentially and truthfully reveal the virtues and flaws that
education, formalities, and discretion attempt to disguise. Therefore, the
window that reveals their universe is the same one that exposes their unmasked
profile to the world—with its charms, its flaws, and its fears.
When posting something intimate, think about this!
